Bangkok Corporate Training Center International

Connect with our team for executive education, corporate consultancy, government training, and leadership development programmes.

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Made withby Urooj Technology
Address

1011/889, 37th Floor, State Tower, Si Lom Road, Bang Rak, Bangkok 10500, Thailand

Phone+66 94 780 0807
Emailinfo@bctci.com
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Monday - Friday
09:00 - 18:00

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BCTCI — ASEAN's Premier Executive Education & Leadership Institute
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STP (Segmentation, Targeting, Positioning): A Strategic Framework in Marketing
Marketing

STP (Segmentation, Targeting, Positioning): A Strategic Framework in Marketing

Sarah Johnson18 May 20257 min read

Learn how to segment markets, target the right audiences, and position your brand clearly for stronger growth. This article explains practical STP steps for marketing teams and leaders.