Marketing & Selling
Brand Image, Identity & Corporate Storytelling
Brand Image, Identity & Corporate Storytelling
Brand Image, Identity & Corporate Storytelling is a 5 Days executive education programme delivered in Sydney, Australia. Practical frameworks, case studies, and facilitator-led workshops help participants apply learning at work.
Start date
16 November 2026
Duration
5 Days
Location
6 venues
Rating
0.0 / 5
Marketing & Selling
Brand Image, Identity & Corporate Storytelling
Dates & venues
10 scheduled deliveries from the live catalogue · 9 upcoming, 1 past
Upcoming dates
Open for registration16 November 2026
14 December 2026
8 February 2027
3 May 2027
12 July 2027
12 July 2027
11 October 2027
15 November 2027
13 December 2027
Past dates
Already completedThese deliveries have already taken place and are shown for catalogue history only.
4 May 2026
Past dateSydney, Australia5 Days · $4,390
Programme essentials
Level
Professional
Language
English
Certificate
BCTCI Certificate of Completion
Group size
Up to 12
Need help registering?
About this course
Brand Image, Identity & Corporate Storytelling is a 5-day professional programme designed for specialists and managers working in Marketing And Selling. The course builds practical capability in Brand Image, Identity, Corporate Storytelling, and Accommodation, using consultant-led workshops, real organisational cases, and tools you can apply immediately after the classroom. Participants leave with a structured implementation plan aligned to their role and to organisational priorities.
Learning objectives
What participants will be able to do after the programme.
- Explain the core principles, standards, and decision points that underpin Brand Image, Identity & Corporate Storytelling.
- Apply practical frameworks for Brand Image, Identity to realistic workplace scenarios.
- Diagnose performance gaps and select the right tools for Corporate Storytelling.
- Design an implementation roadmap that connects Lunch & Refreshment with measurable results.
- Communicate recommendations clearly to colleagues, executives, and external partners.
- Evaluate risks, trade-offs, and quality criteria related to Accommodation.
Personal impact
How this programme develops the individual professional.
- Gain confidence handling complex brand image, identity issues without waiting for specialist support.
- Strengthen your professional credibility when advising managers and stakeholders on lunch & refreshment.
- Expand your toolkit for corporate storytelling with methods you can use in the next working week.
- Build a personal action plan that links new skills to your current responsibilities and career goals.
Organizational impact
Benefits your organisation gains from this training.
- Improve consistency and quality of brand image, identity practice across teams and units.
- Reduce rework, delays, and compliance gaps through clearer accommodation processes.
- Enable knowledge transfer so marketing and selling capability does not sit with a single individual.
- Support organisational strategy with practical tools for accommodation and performance follow-up.
Programme outline
Day-by-day structure of the classroom sessions.
- 1
Day 1
Foundations of Brand Image, Identity
- 1Context, challenges, and success criteria for Brand Image, Identity & Corporate Storytelling
- 2Core concepts and language of Brand Image, Identity
- 3Diagnostic exercise using participants’ real work situations
- 2
Day 2
Corporate Storytelling
- 1Tools and methods for Corporate Storytelling
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 3
Day 3
Corporate Storytelling
- 1Tools and methods for Corporate Storytelling
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 4
Day 4
Corporate Storytelling
- 1Tools and methods for Corporate Storytelling
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 5
Day 5
Integration, practice, and workplace action planning
- 1Integrated case or simulation drawing on the full programme
- 2Peer review of draft workplace solutions
- 3Personal and organisational action plans, next steps, and certification briefing
Training methodology
How learning is delivered in the classroom.
- Facilitated workshops with executive-level discussion
- Role-plays, coaching conversations, and behavioural practice
- Case studies drawn from public, corporate, and development settings
- Peer learning and structured reflection
- Personal leadership or communication action planning
- Classroom delivery with collaborative activities and direct facilitator coaching
Main takeaways
Key outcomes participants leave with.
- Takeaway 1A practical working knowledge of Brand Image, Identity & Corporate Storytelling
- Takeaway 2Ready-to-use approaches for Lunch & Refreshment and Accommodation
- Takeaway 3Applied competence in Exposure Visit
- Takeaway 4Applied competence in Accommodation
- Takeaway 5Applied competence in Lunch & Refreshment
- Takeaway 6Templates, checklists, or decision aids for brand image, identity
- Takeaway 7A 30–90 day implementation plan agreed during the programme
Course essentials
Key facts for planning attendance and registration.
- Duration
- 5 Days
- Format
- Classroom
- Level
- Professional
- Location
- Tokyo, Japan
- Language
- English
- Certification
- BCTCI Certificate of Completion
- Prerequisites
- Open to professionals with relevant experience
- Class size
- 12
- Delivery
- Classroom
Course Brochure
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Training Materials
Download course handouts, slides, and reference documents shared by your trainer.
Course Questionnaire
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