Technical Softwares
Data-Driven Marketing & Customer Insights: Turning Analytics into Action
Data-Driven Marketing & Customer Insights: Turning Analytics into Action
Data-Driven Marketing & Customer Insights: Turning Analytics into Action is a 5 Days executive education programme delivered in Bali, Indonesia. Practical frameworks, case studies, and facilitator-led workshops help participants apply learning at work.
Start date
15 February 2027
Duration
5 Days
Location
5 venues
Rating
0.0 / 5
Technical Softwares
Data-Driven Marketing & Customer Insights: Turning Analytics into Action
Dates & venues
10 scheduled deliveries from the live catalogue · 7 upcoming, 3 past
Upcoming dates
Open for registration15 February 2027
22 March 2027
24 May 2027
26 July 2027
26 July 2027
25 October 2027
29 November 2027
Past dates
Already completedThese deliveries have already taken place and are shown for catalogue history only.
16 February 2026
Past dateBali, Indonesia5 Days · $2,390
25 May 2026
Past dateJakarta, Indonesia5 Days · $2,390
26 October 2026
Past dateCairo, Egypt5 Days · $2,690
Programme essentials
Level
Professional
Language
English
Certificate
BCTCI Certificate of Completion
Group size
Up to 12
Need help registering?
About this course
Data-Driven Marketing & Customer Insights: Turning Analytics into Action is a 5-day professional programme designed for specialists and managers working in Technical Softwares. The course builds practical capability in Data-Driven Marketing, Customer Insights, and Turning Analytics into Action, using consultant-led workshops, real organisational cases, and tools you can apply immediately after the classroom. Participants leave with a structured implementation plan aligned to their role and to organisational priorities.
Learning objectives
What participants will be able to do after the programme.
- Explain the core principles, standards, and decision points that underpin Data-Driven Marketing & Customer Insights: Turning Analytics into Action.
- Configure, operate, and troubleshoot the core components covered in Data-Driven Marketing & Customer Insights: Turning Analytics into Action.
- Diagnose performance gaps and select the right tools for Customer Insights.
- Design an implementation roadmap that connects Lunch & Refreshment with measurable results.
- Communicate recommendations clearly to colleagues, executives, and external partners.
- Evaluate risks, trade-offs, and quality criteria related to Turning Analytics into Action.
Personal impact
How this programme develops the individual professional.
- Gain confidence handling complex data-driven marketing issues without waiting for specialist support.
- Strengthen your professional credibility when advising managers and stakeholders on lunch & refreshment.
- Expand your toolkit for customer insights with methods you can use in the next working week.
- Build a personal action plan that links new skills to your current responsibilities and career goals.
Organizational impact
Benefits your organisation gains from this training.
- Improve consistency and quality of data-driven marketing practice across teams and units.
- Raise system reliability, security, and operational readiness of technical teams.
- Enable knowledge transfer so technical softwares capability does not sit with a single individual.
- Support organisational strategy with practical tools for turning analytics into action and performance follow-up.
Programme outline
Day-by-day structure of the classroom sessions.
- 1
Day 1
Foundations of Data-Driven Marketing
- 1Context, challenges, and success criteria for Data-Driven Marketing & Customer Insights: Turning Analytics into Action
- 2Core concepts and language of Data-Driven Marketing
- 3Diagnostic exercise using participants’ real work situations
- 2
Day 2
Customer Insights
- 1Tools and methods for Customer Insights
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 3
Day 3
Turning Analytics into Action
- 1Tools and methods for Turning Analytics into Action
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 4
Day 4
Turning Analytics into Action
- 1Tools and methods for Turning Analytics into Action
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 5
Day 5
Integration, practice, and workplace action planning
- 1Integrated case or simulation drawing on the full programme
- 2Peer review of draft workplace solutions
- 3Personal and organisational action plans, next steps, and certification briefing
Training methodology
How learning is delivered in the classroom.
- Consultant-led briefings that connect concepts to live systems and decision contexts
- Guided demonstrations and structured hands-on practice
- Scenario labs based on typical organisational constraints
- Peer troubleshooting and structured debriefs
- Workplace application planning with checklists and reference templates
- Classroom delivery with collaborative activities and direct facilitator coaching
Main takeaways
Key outcomes participants leave with.
- Takeaway 1A practical working knowledge of Data-Driven Marketing & Customer Insights: Turning Analytics into Action
- Takeaway 2Ready-to-use approaches for Lunch & Refreshment and Accommodation
- Takeaway 3Applied competence in Exposure Visit
- Takeaway 4Applied competence in Accommodation
- Takeaway 5Applied competence in Lunch & Refreshment
- Takeaway 6Templates, checklists, or decision aids for data-driven marketing
- Takeaway 7A 30–90 day implementation plan agreed during the programme
Course essentials
Key facts for planning attendance and registration.
- Duration
- 5 Days
- Format
- Classroom
- Level
- Professional
- Location
- Bali, Indonesia
- Language
- English
- Certification
- BCTCI Certificate of Completion
- Prerequisites
- Open to professionals with relevant experience
- Class size
- 12
- Delivery
- Classroom
Course Brochure
Not available yetThis course does not have a brochure PDF uploaded yet. Leave your details and our team will follow up.
No brochure file is available for this programme yet. Request one and our team will prepare and send the details to you.
We will contact you by email (and WhatsApp if provided) once it is ready.
Training Materials
Download course handouts, slides, and reference documents shared by your trainer.
Course Questionnaire
Assess your learning progress