Marketing & Selling
Developing and Implementing Strategic Marketing Plan
Developing and Implementing Strategic Marketing Plan
Developing and Implementing Strategic Marketing Plan is a 6 Days executive education programme delivered in Tbilisi, Georgia. Practical frameworks, case studies, and facilitator-led workshops help participants apply learning at work.
Start date
29 March 2027
Duration
5 Days
Location
3 venues
Rating
0.0 / 5
Marketing & Selling
Developing and Implementing Strategic Marketing Plan
Dates & venues
6 scheduled deliveries from the live catalogue · 3 upcoming, 3 past
Upcoming dates
Open for registration29 March 2027
10 May 2027
10 May 2027
Past dates
Already completedThese deliveries have already taken place and are shown for catalogue history only.
25 June 2023
Past dateTbilisi, Georgia6 Days · $2,290
25 July 2024
Past dateTbilisi, Georgia6 Days · $1,990
16 June 2025
Past dateTbilisi, Georgia6 Days · $1,990
Programme essentials
Level
Professional
Language
English
Certificate
BCTCI Certificate of Completion
Group size
Up to 12
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About this course
Developing and Implementing Strategic Marketing Plan is a 6-day professional programme designed for specialists and managers working in Marketing And Selling. The course builds practical capability in Developing, Implementing Strategic Marketing Plan, and Accommodation, using consultant-led workshops, real organisational cases, and tools you can apply immediately after the classroom. Participants leave with a structured implementation plan aligned to their role and to organisational priorities.
Learning objectives
What participants will be able to do after the programme.
- Explain the core principles, standards, and decision points that underpin Developing and Implementing Strategic Marketing Plan.
- Apply practical frameworks for Developing to realistic workplace scenarios.
- Diagnose performance gaps and select the right tools for Implementing Strategic Marketing Plan.
- Design an implementation roadmap that connects Lunch & Refreshment with measurable results.
- Communicate recommendations clearly to colleagues, executives, and external partners.
- Evaluate risks, trade-offs, and quality criteria related to Accommodation.
Personal impact
How this programme develops the individual professional.
- Gain confidence handling complex developing issues without waiting for specialist support.
- Strengthen your professional credibility when advising managers and stakeholders on lunch & refreshment.
- Expand your toolkit for implementing strategic marketing plan with methods you can use in the next working week.
- Build a personal action plan that links new skills to your current responsibilities and career goals.
Organizational impact
Benefits your organisation gains from this training.
- Improve consistency and quality of developing practice across teams and units.
- Reduce rework, delays, and compliance gaps through clearer accommodation processes.
- Enable knowledge transfer so marketing and selling capability does not sit with a single individual.
- Support organisational strategy with practical tools for accommodation and performance follow-up.
Programme outline
Day-by-day structure of the classroom sessions.
- 1
Day 1
Foundations of Developing
- 1Context, challenges, and success criteria for Developing and Implementing Strategic Marketing Plan
- 2Core concepts and language of Developing
- 3Diagnostic exercise using participants’ real work situations
- 2
Day 2
Implementing Strategic Marketing Plan
- 1Tools and methods for Implementing Strategic Marketing Plan
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 3
Day 3
Implementing Strategic Marketing Plan
- 1Tools and methods for Implementing Strategic Marketing Plan
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 4
Day 4
Implementing Strategic Marketing Plan
- 1Tools and methods for Implementing Strategic Marketing Plan
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 5
Day 5
Implementing Strategic Marketing Plan
- 1Tools and methods for Implementing Strategic Marketing Plan
- 2Applying Lunch & Refreshment and Accommodation in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 6
Day 6
Integration, practice, and workplace action planning
- 1Integrated case or simulation drawing on the full programme
- 2Peer review of draft workplace solutions
- 3Personal and organisational action plans, next steps, and certification briefing
Training methodology
How learning is delivered in the classroom.
- Consultant-led interactive workshops with practical frameworks
- Real-world case studies and facilitated group discussion
- Exercises designed around participants’ actual workplace challenges
- Peer exchange across organisations and sectors
- Action planning and post-course reference materials
- Classroom delivery with collaborative activities and direct facilitator coaching
Main takeaways
Key outcomes participants leave with.
- Takeaway 1A practical working knowledge of Developing and Implementing Strategic Marketing Plan
- Takeaway 2Ready-to-use approaches for Lunch & Refreshment and Accommodation
- Takeaway 3Applied competence in City Tour
- Takeaway 4Applied competence in Accommodation
- Takeaway 5Applied competence in Lunch & Refreshment
- Takeaway 6Templates, checklists, or decision aids for developing
- Takeaway 7A 30–90 day implementation plan agreed during the programme
Course essentials
Key facts for planning attendance and registration.
- Duration
- 6 Days
- Format
- Classroom
- Level
- Professional
- Location
- Baku, Azerbaijan
- Language
- English
- Certification
- BCTCI Certificate of Completion
- Prerequisites
- Open to professionals with relevant experience
- Class size
- 12
- Delivery
- Classroom
Course Brochure
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Training Materials
Download course handouts, slides, and reference documents shared by your trainer.
Course Questionnaire
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