Marketing
Marketing Strategy and Brand Positioning
Marketing Strategy and Brand Positioning
A 4 days programme on marketing strategy and brand positioning for marketing professionals, focused on marketing strategy, branding, and immediate workplace application.
Start date
Date to be confirmed
Duration
4 days
Location
Bangkok, Thailand
Rating
4.8 / 5
Dates & venues
1 scheduled delivery from the live catalogue
No upcoming dates are currently scheduled for this programme.
Dates to be confirmed
Pending confirmationDate to be confirmed
Legacy schedule: month=8, day=16, year=unknown
Bangkok, Thailand · 4 days · $1,550
Programme essentials
Level
Intermediate
Language
English
Certificate
BCTCI Certificate of Completion
Group size
Up to 14
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About this course
Marketing Strategy and Brand Positioning is a 4-day intermediate programme designed for specialists and managers working in Marketing. The course builds practical capability in Marketing Strategy, Brand Positioning, and Branding, using consultant-led workshops, real organisational cases, and tools you can apply immediately after the classroom. Participants leave with a structured implementation plan aligned to their role and to organisational priorities.
Learning objectives
What participants will be able to do after the programme.
- Explain the core principles, standards, and decision points that underpin Marketing Strategy and Brand Positioning.
- Apply practical frameworks for Marketing Strategy to realistic workplace scenarios.
- Diagnose performance gaps and select the right tools for Brand Positioning.
- Design an implementation roadmap that connects Marketing Strategy with measurable results.
- Communicate recommendations clearly to colleagues, executives, and external partners.
- Evaluate risks, trade-offs, and quality criteria related to Branding.
Personal impact
How this programme develops the individual professional.
- Gain confidence handling complex marketing strategy issues without waiting for specialist support.
- Strengthen your professional credibility when advising managers and stakeholders on marketing strategy.
- Expand your toolkit for brand positioning with methods you can use in the next working week.
- Build a personal action plan that links new skills to your current responsibilities and career goals.
Organizational impact
Benefits your organisation gains from this training.
- Improve consistency and quality of marketing strategy practice across teams and units.
- Reduce rework, delays, and compliance gaps through clearer branding processes.
- Enable knowledge transfer so marketing capability does not sit with a single individual.
- Support organisational strategy with practical tools for branding and performance follow-up.
Programme outline
Day-by-day structure of the classroom sessions.
- 1
Day 1
Foundations of Marketing Strategy
- 1Context, challenges, and success criteria for Marketing Strategy and Brand Positioning
- 2Core concepts and language of Marketing Strategy
- 3Diagnostic exercise using participants’ real work situations
- 2
Day 2
Brand Positioning
- 1Tools and methods for Brand Positioning
- 2Applying Marketing Strategy and Branding in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 3
Day 3
Brand Positioning
- 1Tools and methods for Brand Positioning
- 2Applying Marketing Strategy and Branding in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 4
Day 4
Integration, practice, and workplace action planning
- 1Integrated case or simulation drawing on the full programme
- 2Peer review of draft workplace solutions
- 3Personal and organisational action plans, next steps, and certification briefing
Training methodology
How learning is delivered in the classroom.
- Consultant-led interactive workshops with practical frameworks
- Real-world case studies and facilitated group discussion
- Exercises designed around participants’ actual workplace challenges
- Peer exchange across organisations and sectors
- Action planning and post-course reference materials
- Classroom delivery with collaborative activities and direct facilitator coaching
Main takeaways
Key outcomes participants leave with.
- Takeaway 1A practical working knowledge of Marketing Strategy and Brand Positioning
- Takeaway 2Ready-to-use approaches for Marketing Strategy and Branding
- Takeaway 3Applied competence in Market Research
- Takeaway 4Applied competence in Branding
- Takeaway 5Applied competence in Marketing Strategy
- Takeaway 6Templates, checklists, or decision aids for marketing strategy
- Takeaway 7A 30–90 day implementation plan agreed during the programme
Course essentials
Key facts for planning attendance and registration.
- Duration
- 4 days
- Format
- Classroom
- Level
- Intermediate
- Location
- Bangkok, Thailand
- Language
- English
- Certification
- BCTCI Certificate of Completion
- Prerequisites
- Open to professionals with relevant experience
- Class size
- 14
- Delivery
- Classroom
Course Brochure
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We will contact you by email (and WhatsApp if provided) once it is ready.
Training Materials
Download course handouts, slides, and reference documents shared by your trainer.
Course Questionnaire
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