Marketing & Selling
Storytelling and Creativity for Business Leaders
Storytelling and Creativity for Business Leaders
A 3 days programme on storytelling and creativity for business leaders for marketing and selling professionals, focused on storytelling, creative thinking, and immediate workplace application.
Start date
Date to be confirmed
Duration
3 days
Location
Hybrid
Rating
4.6 / 5
Marketing & Selling
Storytelling and Creativity for Business Leaders
Dates & venues
1 scheduled delivery from the live catalogue
No upcoming dates are currently scheduled for this programme.
Dates to be confirmed
Pending confirmationDate to be confirmed
Legacy schedule: month=4, day=19, year=unknown
Hybrid · 3 days · $1,500
Programme essentials
Level
Intermediate
Language
English
Certificate
BCTCI Certificate of Completion
Group size
Up to 13
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About this course
Storytelling and Creativity for Business Leaders is a 3-day intermediate programme designed for specialists and managers working in Marketing And Selling. The course builds practical capability in Storytelling, Creativity, and Business Leaders, using consultant-led workshops, real organisational cases, and tools you can apply immediately after the classroom. Participants leave with a structured implementation plan aligned to their role and to organisational priorities.
Learning objectives
What participants will be able to do after the programme.
- Explain the core principles, standards, and decision points that underpin Storytelling and Creativity for Business Leaders.
- Apply practical frameworks for Storytelling to realistic workplace scenarios.
- Lead teams under pressure using practical communication, coaching, and decision routines.
- Design an implementation roadmap that connects Storytelling with measurable results.
- Communicate recommendations clearly to colleagues, executives, and external partners.
- Evaluate risks, trade-offs, and quality criteria related to Business Leaders.
Personal impact
How this programme develops the individual professional.
- Stay composed and effective when leading through ambiguity, conflict, or high expectations.
- Strengthen your professional credibility when advising managers and stakeholders on storytelling.
- Expand your toolkit for creativity with methods you can use in the next working week.
- Build a personal action plan that links new skills to your current responsibilities and career goals.
Organizational impact
Benefits your organisation gains from this training.
- Improve consistency and quality of storytelling practice across teams and units.
- Reduce rework, delays, and compliance gaps through clearer creative thinking processes.
- Enable knowledge transfer so marketing and selling capability does not sit with a single individual.
- Support organisational strategy with practical tools for business leaders and performance follow-up.
Programme outline
Day-by-day structure of the classroom sessions.
- 1
Day 1
Foundations of Storytelling
- 1Context, challenges, and success criteria for Storytelling and Creativity for Business Leaders
- 2Core concepts and language of Storytelling
- 3Diagnostic exercise using participants’ real work situations
- 2
Day 2
Creativity
- 1Tools and methods for Creativity
- 2Applying Storytelling and Creative Thinking in a facilitated case
- 3Group exercise, feedback, and translation to your organisation
- 3
Day 3
Integration, practice, and workplace action planning
- 1Integrated case or simulation drawing on the full programme
- 2Peer review of draft workplace solutions
- 3Personal and organisational action plans, next steps, and certification briefing
Training methodology
How learning is delivered in the classroom.
- Facilitated workshops with executive-level discussion
- Role-plays, coaching conversations, and behavioural practice
- Case studies drawn from public, corporate, and development settings
- Peer learning and structured reflection
- Personal leadership or communication action planning
- Blended classroom and virtual activities with the same practical outcomes
Main takeaways
Key outcomes participants leave with.
- Takeaway 1A practical working knowledge of Storytelling and Creativity for Business Leaders
- Takeaway 2Ready-to-use approaches for Storytelling and Creative Thinking
- Takeaway 3Applied competence in Communication
- Takeaway 4Applied competence in Creative Thinking
- Takeaway 5Applied competence in Storytelling
- Takeaway 6Templates, checklists, or decision aids for storytelling
- Takeaway 7A 30–90 day implementation plan agreed during the programme
Course essentials
Key facts for planning attendance and registration.
- Duration
- 3 days
- Format
- Hybrid
- Level
- Intermediate
- Location
- Hybrid
- Language
- English
- Certification
- BCTCI Certificate of Completion
- Prerequisites
- Open to professionals with relevant experience
- Class size
- 13
- Delivery
- Hybrid
Course Brochure
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We will contact you by email (and WhatsApp if provided) once it is ready.
Training Materials
Download course handouts, slides, and reference documents shared by your trainer.
Course Questionnaire
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